talk with Talk

It's been nearly a year since Google launched Google Talk. Like so many of Google's non-search gizmos, it's been tagged as "beta" for an eternity. The rub here is that Google Talk hasn't really wowed the public in its infancy.

That's unusual. Google is used to being either a category killer or a silent killer. Look at the perfect simplicity of its landing page, or its AdWords and AdSense advertising programs. Look at the jaw-dropping beauty of Google Earth or Google Maps.

Google Talk? Eh. It's not exactly shabby, but it's not Google's finest hour. That's OK, though; Google doesn't have to hit them all out of the park. Perhaps Google Talk is like those alien baddies in the War of the Worlds remake, buried in the ground and lying dormant until the time comes to arise from its slumber and strike. Integrating the program with Google Checkout transactions, or tying it to AdWords' recent move toward "click-to-call" functionality, might be the elixir to make Google Talk a real monster.